Most brands launch once and stop. That’s where they lose the momentum — and the sales.

Here’s how to do it right 👇

1. Add a Teaser Email Before the Launch

Build curiosity a few days before. Don’t reveal everything — just tease.

2. Have 2–3 Follow-Ups

One launch email isn’t enough. You need multiple touchpoints for benefits, urgency, and proof.

3. Do a Plain Text Follow-Up

A personal email from the founder cuts through the noise and feels more authentic.

4. Run a Specific Pop-Up for the Product

Keep it clean and focused. One clear CTA to check out the new drop.

5. Add It to Existing Flows

Update your welcome and post-purchase sequences with the new product to keep it visible.

6. Add It to Future Campaigns

Include it in product blocks of your campaigns — consistent exposure drives conversion.