Created by: Andreas Janesch, founder of AJ Media
🚨 If you’re an eComm brand looking to scale email & SMS marketing → Book In A 15-Minute Call With Me
These simple copywriting formulas will help you write emails that actually convert - and it’s even easier by using ChatGPT!
Simply put these prompts into the robot, fill in the brackets, and see the magic happen! Create campaign copy in seconds.
<aside> 💡 What I recommend doing is first starting a new chat with ChatGPT, introducing and explaining everything about your brand, product, market, customers, etc., to him - that way, answers will be much more accurate for your needs.
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Example:
For those bright, sunshine days, the Super Retina XDR display (feature) now reaches a peak of 2000 nits outdoors - that’s twice as bright as before and the highest peak of brightness of any smartphone. (Advantage) So text jumps right off the screen. (Benefit)
Example prompt:
<aside> 💡 "Using the 'Features-Advantages-Benefits' framework, please write an email marketing campaign that highlights the [features] of our [product/service] and explains how these [advantages] can be helpful to [ideal customer persona]. Elaborate on the [benefits] of our product and how it can positively impact the reader."
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Example prompt:
<aside> 💡 “Write an email marketing campaign using the 'PASTOR' framework to address the pain points of [ideal customer persona] and present our [product/service] as the solution. Identify the [problem] they are facing, amplify the consequences of not solving it, tell a [story] related to the problem, include [testimonials] from happy customers, present our [offer], and ask for a response.”
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